As a company solely owned by the management team - founders and employees - Trends Asset Management’s unwavering mission is to align our business model with our clients’ interests as foremost priority which means delivering the highest-quality investment solutions, performances, and services without clients’ interests being compromised by company’s short-term business objectives.

We believe this mission is the only way to truly create value for our clients and to sustain Trends Asset Management’s long-term business viability.

The provision of comprehensive types of investment products offerings

Investment Philosophy

  1. The Trends Asset Management’s investment philosophy is based upon the principle of loss aversion (Kahneman and Tversky; 1979) which suggests that avoiding losses is a much more powerful force, both psychologically and mathematically, than gains of the same value.
  2. We fundamentally disagree that diversification in the traditional investment context provides enough protection against downside risk, especially during times of heightened volatility and/or interest rate risk.
  3. Ultimately, our aim to achieve downside protection without sacrificing too much on the upside participation is our core guiding investment principle. 
  4. We believe this can be best accomplished through investing in an optimized portfolio of diverse, properly allocated, non-correlated, alternative investment products that are also individually outstanding performing assets on their own.